Dealer News

The latest at Sierra Select along with industry news, training opportunities and product updates relevant to our dealer network.


Cerwin-Vega Mobile has been building award winning audio systems for over 60 years. During that time their passion for designing the most powerful, high performance car audio products has never changed. [ more » ]


Brandmotion logoBrandmotion specializes in the design and integration of emerging automotive safety technology with the goal being zero deaths a year due to traffic accidents. The only way to reach our goal is to help automotive suppliers leverage and extend their technology into existing vehicles, and at the same time provide consumers with greater freedom of choice in choosing the features and content for their vehicles. [ more » ]

iDatalink Maestro

iDatalink Maestro LogoiDatalink Maestro products enable seamless integration into vehicles when replacing the radio or amplifier and retain most factory systems. In addition, they add consumer demanded features like performance gauges, tire pressure monitoring and dynamic parking guidelines when used with compatible partner products. Founded in 2005, Automotive Data Solutions Inc. (ADS) is a privately held company specialized in the development and marketing of remote start and audio integration solutions destined for the automotive aftermarket. iDatalink Maestro is part of ADS’ award-winning products along with the iDatalink and iDataStart brands. [ more » ]


Newstart LogoNuStart is an all-new brand of vehicle remote start and security solutions, developed by Firstech and the Elite Distributor Alliance (EDA). Every NuStart system is backed by the same quality, reliability, and customer service of all Firstech products. [ more » ]

Séura Outdoor TVs

Seura LogoSéura Outdoor TVs combine incredibly elegant design with the most advanced technology to deliver the very best outdoor entertainment venue you can find. With Triple Lock Seal” weatherproofing, unmatched reliability, and the sharpest, brightest picture in any lighting, any climate. [ more » ]

Rachio Smart WiFi Sprinkler Controller

rachio_280Take control of your watering with the ultimate sprinkler controller. Introducing Rachio, the Smart Sprinkler Controller that gives you control of your sprinklers and watering bill, right from your smart phone. Rachio turns your local forecasts, soil and plant types, sun exposure, and more into a customized watering schedule that saves you water and money. [ more » ]

Ring Video Doorbell

Ring LogoThe Ring Video Doorbell works with your favorite smart locks and hubs to make daily life more comfortable as users never have to interrupt time with family and friends to talk to salespeople, never need to worry about missing a delivery, and can feel better about leaving their house unattended. [ more » ]

Leap into February with URC CCP!

Buy an MX-980 or MX-1200 with an MRF-350 and get 15% OFF Effective: February 1, 2016 – February 29, 2016 CCP MX-980, MX-1200 & MRF-350 bundles only. Limited Time Only Cannot be combined with any other offers. Contact Territory Manager for more information.

2015 Holiday Shipments

Christmas Eve/Christmas Day The word from UPS is that they are only guaranteeing Next-Day Air shipments for “on time” delivery; So don’t wait until the last minute if you need it before Christmas because it sounds like last minute this year is today and tomorrow for ground shipments! Also, UPS will be making normal deliveries [ more » ]

Join us at CI Expo 2015

Thursday, November 5th, 2015 Hilton, Oakland Airport One Hegenberger Road, Oakland, CA 94621 Just a few days left to Register for the 7th Annual Northern California CI Expo 2015 in Oakland. Don’t miss the largest Custom Integration show in Northern California. The best and brightest in the industry will be available for this one day [ more » ]

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